Doctor of Business Administration – Marketing

Doctor of Business Administration: Marketing

A Doctor of Business Administration is the highest professional degree level in the study of Business Administration and enables you to compete for senior-level positions by enhancing your knowledge of business trends, research and theories.

You schedule shouldn’t be the reason, you’re unable to advance your career with a DBA degree. Which is why CMU offers affordable and flexible online DBA degree programs, ideal for working professionals, parents and other individuals seeking to obtain a DBA degree while balancing work and home. Our online DBA degree program enables you to further develop the skills, knowledge and theories obtained in your acquired degrees, the workplace and life to confidently pursue professional opportunities.

The Marketing concentration moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide students the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.

MKT 7310: Advanced International Marketing (Prerequisite: BUS 7100) (3 credit hours)

This course exposes to several aspects of global marketing.
This includes the international marketing environment and the international marketing mix—product, pricing, distribution, promotion—as well as emerging issues in international trade such as trading blocs, trade barriers, and standardization/adaptation.

MKT 7320: Seminar in Consumer Behavior (Prerequisite: 7040) (3 credit hours)

This seminar course provides an in-depth study of the nature and determinants of the behavior of organizations in relation to their marketing activities. This course will emphasize the cognitive processing perspectives of decision making within ethical marketing both locally and internationally. Students will also gain experience in comprehensively surveying the literature in subject areas such as memory, attitudes, perceptions, preferences, and buyer/seller behavior.
The seminars will focus on practical, professional decision making incorporating the challenges faced by marketers who must balance the needs of customers, suppliers, shareholders, employees, and other stakeholders. The course requires the student to synthesize and integrate theory and practice and to apply them toward the development of innovative and creative solutions for specific marketing situations found within an organization’s environment both locally and in the global environment.

MKT 7330: Strategic Marketing (Prerequisite: 7040) (3 credit hours)

This course focuses on marketing theory development, organizational behavior theory, innovation theory, and research to examine substantive areas in marketing. It examines the development of marketing strategies that can be adapted to the changing needs of consumers, to the strategies of competitors, and to the globalization of commerce.
Other topic areas include: segmentation, strategy, advertising, promotion, pricing, product development and management, distribution channels, sales force, relationship marketing, new product introduction, marketing across sectors, and retailing. In this course, strategic management concepts as they relate to for-profit, not-for-profit and professional organizations will be examined to enhance the student’s ability to analyze an industry and develop relevant ethical marketing strategies.
As such, this course is designed to offer exposure to the substantive issues that marketing theoreticians are grappling with and an opportunity to delve more deeply into one or more areas of special interest.

MKT 7340: Advanced Analytical Marketing Research (Prerequisite: 7040) (3 credit hours)

The focus of this course is to develop an awareness and understanding of the various information sources and techniques for gathering and analyzing marketing data that can reduce the uncertainty and increase the profitability of marketing decisions.
The course will address the data collection and data analysis. Special emphasis will be given to problem definition, data collection methods, research design, statistical analysis and interpretation of results.

MKT 7350: Marketing Communications and Experiential Marketing (Prerequisite: 7040) (3 credit hours)

This course provides students with an understanding of the process of developing and managing an integrated marketing communication campaign for a product or service.
The course provides students with allows students to prepares students to present and manage an integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques and related marketing tools.
Through case studies and practical exercises, you will learn how to reach appropriate market targets in the most cost-efficient and measurable way. The course employs a mix of case discussions and lectures/class discussions.

MKT 7360: Pricing Theory and Practices (Prerequisite: 7040) (3 credit hours)

This course focuses on strategic and tactical aspects of pricing decisions for products and services.
The course is quantitative in nature and takes into consideration the role of consumer behavior, economics, statistics, and management science in determining pricing policies.

BUS 7001-MKT: Business Administration Career Practical Training (3 credit hours) Repeatable in BUS 7002 or BUS 7003 (1 credit hour)

This course is an elective externship course. This course of 3 semester units requires 135 hours of externship in the eight-week session.
This course may be repeated, however, only the first 3 semester credits count toward the required units required for graduation. The course is designed to give the student practical On-The-Job experience in the directed area of Business Administration. The course presents an opportunity for student to apply and practice their knowledge and skills they have learned in their degree program and further develop their passion for their chosen industry in a real-world setting.


The Doctor of Business Administration (DBA) degree requires 61 graduate semester credits beyond the Master’s degree. The dissertation preparation courses account for 13 of the total required credits. A comprehensive exam is required prior to approval of the dissertation proposal. The 10 core courses account for 30 total required semester credits.

Course No. Title Credit Hours
BUS 7020 Seminar in Organizational Theory and Corporate Governance 3
BUS 7040 Seminar in Advanced Corporate Finance 3
BUS 7050 Modern Business-Driven Technologies and E-commerce 3
BUS 7060 International Sustainability and Social Responsibility 3
BUS 7070 Globalization and Global Business Strategy 3
BUS 7080 Applied Statistics (Grade of 80% or higher required to pass) 3
BUS 7090 Organizational Change Management and Business Ethics 3
BUS 7100 Seminar in Advanced Marketing 3
BUS 7110 Strategic Human Resource Management 3
BUS 7130 Seminar in Advanced Strategic Management (Grade of 80% or higher required to pass) 3

All DBA students who do not have an MBA or a Master’s degree in a business-related field may have to take some or all of these four foundation courses in Accounting, Operations Management, Finance, and Marketing if the University determines a student does not possess enough foundational knowledge in these areas to be successful in their DBA program at CMU. The following is a list of the 3 semester unit foundation courses that may be required:

Course No. Title Credit Hours
ACC 6140 Managerial Accounting 3
MGT 6170 Operations Management 3
FIN 6160 Managerial Finance 3
MKT 6120 Marketing Management 3
Course No. Title Credit Hours
BUS 8200A DBA Competency Examination: Research Methods 0
BUS 8200B DBA Competency Examination: Applied Statistics 0
BUS 8200C DBA Competency Examination: Strategic Management 0
BUS 8210 Business Research Methods (Initial Research Prospectus, Research Canvas) (Grade of 80% or higher required to pass) 4
BUS 8220 Dissertation Process 4
BUS 8221 A-B Dissertation Process Extension - if necessary * Repeatable 3
BUS 8230 Dissertation Completion 4
BUS 8231 A-B Dissertation Completion Extension - if necessary * Repeatable 3
BUS 8240 Dissertation Defense and Degree Completion 1

Education Costs

  • Tuition per Unit: $707
  • Tuition per 3 Unit Course: $2,121
  • Total Program Tuition: $43,127

At the end of the DBA program, the student should be able to:

DBA PLO #1: Demonstrate comprehensive knowledge of the theoretical understandings of the different disciplines and concepts covered in the business administration program.

DBA PLO #2: Critically analyze the scholarly literature and empirical evidence of the theories in each area of concentration or specialization.

DBA PLO #3: Communicate knowledge both orally and in writing using academic language.

DBA PLO #4: Demonstrate the content of applicable knowledge of business disciplines in research methodology.

DBA PLO #5: Perform academic research projects and write papers on different topics within the concentration area.

DBA PLO #6: Analyze and evaluate the underlying multiple data collections techniques used in business.

DBA PLO #7: Develop, implement, and evaluate strategic planning in real business settings.

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