Doctor of Business Administration: Marketing
A Doctor of Business Administration is the highest professional degree level in the study of Business Administration and enables you to compete for senior-level positions by enhancing your knowledge of business trends, research and theories.
You schedule shouldn’t be the reason, you’re unable to advance your career with a DBA degree. Which is why CMU offers affordable and flexible online DBA degree programs, ideal for working professionals, parents and other individuals seeking to obtain a DBA degree while balancing work and home. Our online DBA degree program enables you to further develop the skills, knowledge and theories obtained in your acquired degrees, the workplace and life to confidently pursue professional opportunities.
The Marketing concentration moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide students the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.
MKT 7310: Advanced International Marketing (Prerequisite: BUS 7100) (3 credit hours)
This course exposes to several aspects of global marketing.
This includes the international marketing environment and the international marketing mix—product, pricing, distribution, promotion—as well as emerging issues in international trade such as trading blocs, trade barriers, and standardization/adaptation.
MKT 7320: Seminar in Consumer Behavior (Prerequisite: 7040) (3 credit hours)
This seminar course provides an in-depth study of the nature and determinants of the behavior of organizations in relation to their marketing activities. This course will emphasize the cognitive processing perspectives of decision making within ethical marketing both locally and internationally. Students will also gain experience in comprehensively surveying the literature in subject areas such as memory, attitudes, perceptions, preferences, and buyer/seller behavior.
The seminars will focus on practical, professional decision making incorporating the challenges faced by marketers who must balance the needs of customers, suppliers, shareholders, employees, and other stakeholders. The course requires the student to synthesize and integrate theory and practice and to apply them toward the development of innovative and creative solutions for specific marketing situations found within an organization’s environment both locally and in the global environment.
MKT 7330: Strategic Marketing (Prerequisite: 7040) (3 credit hours)
This course focuses on marketing theory development, organizational behavior theory, innovation theory, and research to examine substantive areas in marketing. It examines the development of marketing strategies that can be adapted to the changing needs of consumers, to the strategies of competitors, and to the globalization of commerce.
Other topic areas include: segmentation, strategy, advertising, promotion, pricing, product development and management, distribution channels, sales force, relationship marketing, new product introduction, marketing across sectors, and retailing. In this course, strategic management concepts as they relate to for-profit, not-for-profit and professional organizations will be examined to enhance the student’s ability to analyze an industry and develop relevant ethical marketing strategies.
As such, this course is designed to offer exposure to the substantive issues that marketing theoreticians are grappling with and an opportunity to delve more deeply into one or more areas of special interest.
MKT 7340: Advanced Analytical Marketing Research (Prerequisite: 7040) (3 credit hours)
The focus of this course is to develop an awareness and understanding of the various information sources and techniques for gathering and analyzing marketing data that can reduce the uncertainty and increase the profitability of marketing decisions.
The course will address the data collection and data analysis. Special emphasis will be given to problem definition, data collection methods, research design, statistical analysis and interpretation of results.
MKT 7350: Marketing Communications and Experiential Marketing (Prerequisite: 7040) (3 credit hours)
This course provides students with an understanding of the process of developing and managing an integrated marketing communication campaign for a product or service.
The course provides students with allows students to prepares students to present and manage an integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques and related marketing tools.
Through case studies and practical exercises, you will learn how to reach appropriate market targets in the most cost-efficient and measurable way. The course employs a mix of case discussions and lectures/class discussions.
MKT 7360: Pricing Theory and Practices (Prerequisite: 7040) (3 credit hours)
This course focuses on strategic and tactical aspects of pricing decisions for products and services.
The course is quantitative in nature and takes into consideration the role of consumer behavior, economics, statistics, and management science in determining pricing policies.
BUS 7001-MKT: Business Administration Career Practical Training (3 credit hours) Repeatable in BUS 7002 or BUS 7003 (1 credit hour)
This course is an elective externship course. This course of 3 semester units requires 135 hours of externship in the eight-week session.
This course may be repeated, however, only the first 3 semester credits count toward the required units required for graduation. The course is designed to give the student practical On-The-Job experience in the directed area of Business Administration. The course presents an opportunity for student to apply and practice their knowledge and skills they have learned in their degree program and further develop their passion for their chosen industry in a real-world setting.
Courses
The Doctor of Business Administration (DBA) degree requires 61 graduate semester credits beyond the Master’s degree. The dissertation preparation courses account for 13 of the total required credits. A comprehensive exam is required prior to approval of the dissertation proposal. The 10 core courses account for 30 total required semester credits.
| Course No. | Title | Credit Hours |
| BUS 7020 | Seminar in Organizational Theory and Corporate Governance The purpose of this high-level course offered as a seminar is to take an in-depth look at selected theoretical approaches that explain modern and complex organizational phenomena. Among most pertinent theories, the course concentrates primarily on macro organizational theories, which takes an organization’s analytical view. (3 credit hours) |
3 |
| BUS 7040 | Seminar in Advanced Corporate Finance The objective of the course is to gain an appreciation of the theoretical controversies surrounding corporate finance policies, leading to formulation of financing strategies.
Topics: competing capital structure theories including financial distress and agency costs, dividend policy and taxation, IPOs in both debt and equity markets, motives for convertibles and warrants, valuing real options, rationales for corporate diversification including internal capital markets and agency theory. ** Possible Prerequisite FIN 6160 if student does not have Master’s degree with foundation coursework. (3 credit hours) |
3 |
| BUS 7050 | Modern Business-Driven Technologies and E-commerce The course starts with introducing modern e-commerce and provides a comprehensive introduction of e-business and e-commerce management theory and practice. Students will get familiar with the technology infrastructure for e-commerce. The second part of the course covers essential concepts and topics in fundamental core units while providing additional business coverage and technology plug-ins. The course’s unique design allows students to cover critical concepts and topics in the basic core units while providing them with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins. (3 credit hours) |
3 |
| BUS 7060 | International Sustainability and Social Responsibility This course will provide an understanding of the systems and practice of governance in corporations. The issues of executive remuneration, monitoring mechanisms, and the effects of government regulations are explored and current reforms of corporate governance are analyzed.
Further issues addressed will include board profiles, roles and performance, CEO-board relationships, reasons for and governance lessons from corporate failures, and approaches to assessing governance effectiveness. ** Possible Prerequisite MGT 6170 if student does not have Master’s degree with foundation coursework. (3 credit hours) |
3 |
| BUS 7070 | Globalization and Global Business Strategy This course considers the objectives and strategies of international business in the context of global competition. It equips managers with a comprehensive framework to formulate strategies in the global marketplace.
The course covers competitive advantage, competitive strategies, alternative modes of market entry, including import and export through intermediaries, contracting with suppliers and distributors, and foreign direct investment (FDI). Case studies are used throughout to illustrate the basic principles of multinational business management and strategy. (3 credit hours) |
3 |
| BUS 7080 | Applied Statistics (Grade of 80% or higher required to pass) This course provides an overview of mathematical statistics with particular emphasis on regression analysis and statistical modeling.
The basis focus is to introduce students to the use of regression analysis and other techniques as tools for conducting empirical research. (3 credit hours) |
3 |
| BUS 7090 | Organizational Change Management and Business Ethics This course focuses on processes of organizational change. The goals are to provide frameworks and tools for effectively introducing and sustaining organizational change.
Topics include initiation, implementation, and institutionalization of change in various organizational contexts. (3 credit hours) |
3 |
| BUS 7100 | Seminar in Advanced Marketing This course covers the full range of the principles, theories, and practice of the management of the marketing function.
The course focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. **Possible Prerequisite MKT 6120 if student does not have Master’s degree with foundation coursework. (3 credit hours) |
3 |
| BUS 7110 | Strategic Human Resource Management This course examines how HR adds value to the organization’s business strategy. It addresses four human resource agendas: employee champion, administrative expert, change agent, and strategic partner. It reviews the changing nature of HR and builds on the best of contemporary HR practices.
Applicable theories and methods of strategic, operational, and tactical planning and their relationship to HR management are covered, as well as the multiple roles HR plays in assisting organizations to gain and sustain competitive advantages in a fast-paced environment. Emphasis is placed on strategic alignment, return on investment, and becoming an employer of choice. The course yields a portfolio of key HR practices designed to support an organization’s strategic focus. (3 credit hours) |
3 |
| BUS 7130 | Seminar in Advanced Strategic Management (Grade of 80% or higher required to pass) An advanced course that provides an overview of the economic, cultural, psychological, sociological, technological, and political aspects of the global environments confronting environment serving organizations; the concept of environmental turbulence; the nature of strategic and operational work; formulation of mission, goals, objectives, strategy; environment serving organization strategic aggressiveness and capability at different turbulence levels; and strategic diagnosis. (3 credit hours) |
3 |
All DBA students who do not have an MBA or a Master’s degree in a business-related field may have to take some or all of these four foundation courses in Accounting, Operations Management, Finance, and Marketing if the University determines a student does not possess enough foundational knowledge in these areas to be successful in their DBA program at CMU. The following is a list of the 3 semester unit foundation courses that may be required:
| Course No. | Title | Credit Hours |
|---|---|---|
| ACC 6140 | Managerial Accounting | 3 |
| MGT 6170 | Operations Management | 3 |
| FIN 6160 | Managerial Finance | 3 |
| MKT 6120 | Marketing Management | 3 |
| Course No. | Title | Credit Hours |
| BUS 8200A | DBA Competency Examination: Research Methods The BUS 8200A Research Methods Examination has a $200 fee. All DBA Students will take three DBA Competency Examinations during their program and this is one of the three exams (the total for all three exams is $800). Prerequisites: BUS 8210 for the BUS 8200A exam. BUS 7080 Applied Statistics for the BUS 8200B exam. BUS 7130 Seminar in Advanced Strategic Management for the BUS 8200C exam. Prerequisite courses require a grade of 80% or higher to pass. (0 credit hours). |
0 |
| BUS 8200B | DBA Competency Examination: Applied Statistics The BUS 8200B Applied Statistics Examination has a $300 fee. All DBA Students will take three DBA Competency Examinations during their program and this is one of the three exams (the total for all three exams is $800). Prerequisites: BUS 8210 for the BUS 8200A exam. BUS 7080 Applied Statistics for the BUS 8200B exam. BUS 7130 Seminar in Advanced Strategic Management for the BUS 8200C exam. Prerequisite courses require a grade of 80% or higher to pass. (0 credit hours) |
0 |
| BUS 8200C | DBA Competency Examination: Strategic Management The BUS 8200C Strategic Management Examination has a $300 fee. All DBA Students will take three DBA Competency Examinations during their program and this is one of the three exams (the total for all three exams is $800). Prerequisites: BUS 8210 for the BUS 8200A exam. BUS 7080 Applied Statistics for the BUS 8200B exam. BUS 7130 Seminar in Advanced Strategic Management for the BUS 8200C exam. Prerequisite courses require a grade of 80% or higher to pass. (0 credit hours) |
0 |
| BUS 8210 | Business Research Methods (Initial Research Prospectus, Research Canvas) (Grade of 80% or higher required to pass) This course is designed to synthesize the knowledge and skills developed in previous research courses and apply them to the doctoral dissertation process. Students will be exposed to survey instrument design, questionnaire design, sampling methods, data collection and research design, basic inference analysis, research ethics, exploratory research, qualitative analysis, measurement and scaling of data attributes as well as business applications and interpretation of statistical techniques. |
4 |
| BUS 8220 | Dissertation Process This course is designed for students who are beginning their dissertation projects. You will study the principles of scientific method and techniques of research design common to both qualitative and quantitative research methods, including sampling methods and data collection techniques. You will learn how to critically read research papers and articles. The aim of the course is to give students the tools to conceptualize their theses in terms of research questions and design, methodology, data collection and qualitative analysis. You will be introduced to the techniques of writing necessary to produce expository and analytical papers in a style that meets the standards of publishable work. Literature research methods will acquaint you with both traditional library research and the recent developments in electronic search and retrieval methods. ** Prerequisite: All of the core and emphasis courses. (4 credit hours) |
4 |
| BUS 8221 A-B | Dissertation Process Extension - if necessary * Repeatable This course is designed for students who are working on their Dissertation Process. It is an extension, if necessary * Repeatable* (1 credit hours) |
3 |
| BUS 8230 | Dissertation Completion This course will focus on an in-depth examination of methodologies and approaches that are used in business research. The objective of the course is to prepare student for scholarly research in the business field.
Students will learn the methodological and theoretical concepts that prepare them for successful completion of their dissertation and enables them to submit their research for publication to top business research journals. Data collection, analysis, interpretation, assessment, and evaluation are conducted in accordance with the plan described in the proposal. The summary and conclusions flow naturally from this point. **Prerequisite: BUS 8210 and BUS 8220. (4 credit hours) Repeatable in BUS 8231 (1 credit hour) |
4 |
| BUS 8231 A-B | Dissertation Completion Extension - if necessary * Repeatable This course is designed for students who are working on their Dissertation Completion. It is an extension, if necessary * Repeatable* (1 credit hours) |
3 |
| BUS 8240 | Dissertation Defense and Degree Completion This course is designed for students who are working on their Dissertation Defense and Degree Completion. (1 credit hours) |
1 |
Education Costs
- Tuition per Unit: $707
- Tuition per 3 Unit Course: $2,121
- Total Program Tuition: $43,127
At the end of the DBA program, the student should be able to:
DBA PLO #1: Demonstrate comprehensive knowledge of the theoretical understandings of the different disciplines and concepts covered in the business administration program.
DBA PLO #2: Critically analyze the scholarly literature and empirical evidence of the theories in each area of concentration or specialization.
DBA PLO #3: Communicate knowledge both orally and in writing using academic language.
DBA PLO #4: Demonstrate the content of applicable knowledge of business disciplines in research methodology.
DBA PLO #5: Perform academic research projects and write papers on different topics within the concentration area.
DBA PLO #6: Analyze and evaluate the underlying multiple data collections techniques used in business.
DBA PLO #7: Develop, implement, and evaluate strategic planning in real business settings.