Master of Business Administration: Marketing
A Master of Business Administration degree is a versatile graduate degree focusing on business principles and enables you to compete for corporate-level managerial leadership positions in multiple industries. Your schedule shouldn’t keep you from achieving your goal of obtaining your MBA degree. Which is why CMU offers affordable and flexible online MBA degree programs for working professionals, parents and other individuals, like you- seeking to advance their career while balancing work and home.
Our online MBA degree program enables you to further develop the skills, knowledge and theories obtained in your undergraduate degree program and the workplace to confidently formulate and implement strategies in a competitive environment.
CMU’s MBA in Marketing emphasizes training professionals to develop and implement branding and marketing strategies to increase organizational revenue. Take 4 courses:
MKT 6001: Consumer Behavior and Decision Models (3 credit hours)
Describes how socio-psychological factors influence the decision-making process of consumers. Students will study and compare various consumer behaviors and the major decision models used in developing social marketing communications and interventions.
MKT 6003: International Marketing (3 credit hours)
Provides thorough coverage of international marketing, with a strong emphasis on the issues confronting companies that market across cultural boundaries. Also, stresses the importance of the internet in global marketing when penetrating and exploring new markets. This courses uses real-life examples to illustrate salient issues that are continually discussed within and outside of the text.
MKT 6004: Pricing Strategy (3 credit hours)
Introduces analytic and conceptual tools for formulating pricing strategy through spreadsheet analysis. Topics include: perceived value and discrimination pricing, bundling, product-line and life-cycle pricing, pricing through the marketing channel, and competitive and behavioral approaches to pricing.
MKT 6006: Strategy Brand Management (3 credit hours)
This course focuses on the analysis of marketing strategies for consumer products and services. Topics include: consumer satisfaction and brand management, product line, pricing strategies, channel and retail relationships, and marketing communication strategies for consumer goods and services.
BUS 6001 MKT: Business Administration Career Practical Training (1 credit hour or 3 credit hours)
This course is an elective externship course. This course of 3 semester units requires 135 hours of externship in the eight-week session. This course may be repeated, however, only the first 3 semester credits count toward the required 39 semester units required for graduation. The course is designed to give the student practical On-The-Job experience in the directed area of Business Administration. The course presents an opportunity for student to apply and practice their knowledge and skills they have learned in their degree program and further develop their passion for their chosen industry in a real-world setting. Repeatable. In BUS 6002 or BUS 6003 (1 credit hour).
Courses
| Course No. | Title | Credit Hours |
|---|---|---|
| MIS 6110 | Management Information Systems Focuses on providing an understanding of the nature of the digital firm and its key issues in organization and management.
This course will prepare students to face the challenges involved in managing a firm, understand problem solving technologies, design business processes, and create management policies in order to implement change. (3 credit hours) |
3 |
| MKT 6120 | Marketing Management Explores the processes and concepts of marketing from a managerial perspective.
The course will analyze marketing tools, market research, and competitor and consumer analysis. Offers a study of the relationship between the marketing mix, the changing business environment and the overall corporate strategy. (3 credit hours) |
3 |
| ORG 6011 | Organizational Development and Change Organizational Development (OD) is a process that applies behavioral science knowledge to assist organizations in building the capacity to achieve greater effectiveness. This course covers topics such as: increased financial performance, improved quality of work life, planned change efforts, technology innovation and new product development. (3 credit hours) |
3 |
| ACC 6140 | Managerial Accounting This course is designed to offer an in-depth study of financial and economic theory and practice, including using decision-making tools in order to analyze business opportunities. Also, it introduces the foundations in how organization’s plan, control, and manage costs. (3 credit hours) |
3 |
| ECO 6150 | Managerial Economics Topics include basic supply and demand theory, marginal analysis, the impact of the market setting (i.e. competitive, oligopolistic or monopolistic structures), and strategic interactions among firms using Game Theory.
The main emphasis throughout is on the use of economic reasoning to make informed business decisions. (3 credit hours) |
3 |
| FIN 6160 | Managerial Finance This course introduces the theory of corporate finance and its application to realistic problems in corporate financial management.
Integrates various aspects of production, marketing, management, accounting, capital markets hypothesis, capital structure and dividends. (3 credit hours) |
3 |
| MGT 6170 | Operations Management Presents the scientific methods used to investigate concerns involving the designing, planning and conducting of operations within an organization. Mathematical methods of operations research are stressed.
Topics studied include linear programming, decision analysis, mathematical programming, inventory theory, forecasting, and Markov decision processes. (3 credit hours) |
3 |
| HRM 6180 | Human Resource Management Provides a management-oriented exploration of human resource management, structure, functional applications, and labor management relations.Based upon classical and contemporary theory, this course forms a humanistic and legal analysis of organizations, focusing on the role of human resource management in the creation of organizational strategy. Examines a leader’s responsibility to optimize performance and make decisions based on ethical criteria. (3 credit hours) |
3 |
| BUS 6190 | Strategic Management Capstone This course is designed to examine problem analysis and decision making involved in corporate strategy. Students will learn how to develop mission statements, and assess both the external and internal environments in order to determine organizational strengths and weaknesses.This course will also include analyses of the following: various methods for formulating and implementing strategy, issues with technology and innovation, entrepreneurial ventures and small businesses, not-for-profit organizations, competition, core competencies, and gaining and sustaining a competitive advantage at the corporate level. This MBA capstone course is broad in scope and integrative of all other required courses. |
3 |
All Prerequisite Courses are one unit each. These courses may be waived if completed at the undergraduate level with a grade of a “B” or higher.
| Course No. | Title | Credit Hours |
|---|---|---|
| ACC 1202 | Principles of Accouting An introduction to accounting information on financial reports, including accounting concepts, analysis and interpretation and the proportion of financial reports with an emphasis on the operating activities. The course includes the measurement of income and expense, working capital, investments and financial statements. It presents an overview on corporations, fund-flow, business transactions, and interpretation of financial statements. The course is designed to present clearly and understandably the most important conceptual and practical aspects of accounting. (3 credit hours) |
3 |
| ECO 2501 | Principles of Microeconomics This course presents the economic system of supply and demand. Examines the effect this system has on business and individuals, especially in the process of decision making. Covers the foundations of economic reasoning, central key terms, and laws and concepts of economic analysis. (3 credit hours) |
3 |
| FIN 4310 | Financial Management The course in foundations of finance describes the corporation and its operating environment, the manner in which corporate boards and management create (or, alternatively, destroy) value for shareholders by planning and managing the transformation of a set of inputs (human labor, raw materials, and technology) into a more highly valued set of outputs, the process by which corporate management assesses investment opportunities and determines the best choices for financing actual productive investment, and the requirements of financial market participants who are sought as financiers (and, therefore, residual claimants to the profits of) such investments. It is understood that the shares of surplus value received by various claimants and retained by corporate boards of directors for investment and other uses is the subject of complex social interactions. Thus, the course provides students with a basic analytical framework for understanding how the various struggles over corporate surplus value (in the form of cash flow) may be understood and resolved. In this context, the course is designed to provide students with analytical tools that allow them to assess the effectiveness of corporate management in maximizing the shareholders wealth. (3 credit hours) |
3 |
Education Costs
- Tuition per Unit: $585
- Tuition per 3 Unit Course: $1,755
- Total Program Tuition: $22,815 (39 units)
MBA Degree Capstone
CMU’s BUS 6190 Strategic Management Capstone is designed to teach strategic planning and decision making in order to craft a corporate strategy. Students will learn how to develop mission statements, and assess both the external and internal environments in order to determine organizational strengths and weaknesses for entrepreneurial ventures, businesses of all sizes, and not-for-profit organizations.
CMU offers all prerequisite courses in an accelerated manner. Students that don’t have the undergraduate background in accounting, finance, marketing, economics, and management, may be required to take prerequisite courses in preparation for the corresponding core course. Contact admissions for details about accelerated prerequisite courses.
The MBA at CMU requires a total of 13 courses, equivalent to 39 units.
Graduates of the MBA program should be able to:
MBA PLO #1: Demonstrate comprehensive knowledge of theories and concepts of business administration.
MBA PLO #1A: Demonstrate comprehensive knowledge of theories and concepts: covered in the general core subject matters.
MBA PLO: #1B: Demonstrate comprehensive knowledge of theories and concepts: covered in concentration areas with work related applications of business administration.
MBA PLO #2: Perform a factual and application oriented literature review applying critical thinking and problem-solving techniques to understand various possible outcomes.
MBA PLO #3: Demonstrate both oral and written communication skills in a business and academic manner.
MBA PLO #4: Develop, analyze and implement an operational strategic plan based on solid organized data with a business application.