Master of Business Administration – Marketing

bus-adm
finance
award - Health Care Management
intl-bus
marketing

Master of Business Administration: Marketing

A Master of Business Administration degree is a versatile graduate degree focusing on business principles and enables you to compete for corporate-level managerial leadership positions in multiple industries. Your schedule shouldn’t keep you from achieving your goal of obtaining your MBA degree. Which is why CMU offers affordable and flexible online MBA degree programs for working professionals, parents and other individuals, like you- seeking to advance their career while balancing work and home.

Our online MBA degree program enables you to further develop the skills, knowledge and theories obtained in your undergraduate degree program and the workplace to confidently formulate and implement strategies in a competitive environment.

CMU’s MBA in Marketing emphasizes training professionals to develop and implement branding and marketing strategies to increase organizational revenue. Take 4 courses:

MKT 6001: Consumer Behavior and Decision Models (3 credit hours)

Describes how socio-psychological factors influence the decision-making process of consumers. Students will study and compare various consumer behaviors and the major decision models used in developing social marketing communications and interventions.

MKT 6003: International Marketing (3 credit hours)

Provides thorough coverage of international marketing, with a strong emphasis on the issues confronting companies that market across cultural boundaries. Also, stresses the importance of the internet in global marketing when penetrating and exploring new markets. This courses uses real-life examples to illustrate salient issues that are continually discussed within and outside of the text.

MKT 6004: Pricing Strategy (3 credit hours)

Introduces analytic and conceptual tools for formulating pricing strategy through spreadsheet analysis. Topics include: perceived value and discrimination pricing, bundling, product-line and life-cycle pricing, pricing through the marketing channel, and competitive and behavioral approaches to pricing.

MKT 6005: Social Media Marketing (3 credit hours)

This course is designed for understanding for all who will be operating in a digital environment. Product managers will learn how to use social media conversations to inform their decision-making and how to leverage social media to promote their products, services and the brand. Additionally, learners will gain an understanding of how social media can be used to achieve specific organizational objectives and to measure the effectiveness of those efforts.

MKT 6006: Strategy Brand Management (3 credit hours)

This course focuses on the analysis of marketing strategies for consumer products and services. Topics include: consumer satisfaction and brand management, product line, pricing strategies, channel and retail relationships, and marketing communication strategies for consumer goods and services.

BUS 6001 MKT: Business Administration Career Practical Training (1 credit hour or 3 credit hours)

This course is an elective externship course. This course of 3 semester units requires 135 hours of externship in the eight-week session. This course may be repeated, however, only the first 3 semester credits count toward the required 39 semester units required for graduation. The course is designed to give the student practical On-The-Job experience in the directed area of Business Administration. The course presents an opportunity for student to apply and practice their knowledge and skills they have learned in their degree program and further develop their passion for their chosen industry in a real-world setting. Repeatable. In BUS 6002 or BUS 6003 (1 credit hour).

Courses

Course No. Title Credit Hours
MIS 6110 Management Information Systems 3
MKT 6120 Marketing Management (Prerequisites: BUS 5212 or equivalent) 3
ORG 6011 Organizational Development and Change 3
ACC 6140 Managerial Accounting (Prerequisites: BUS 5210 or equivalent) 3
ECO 6150 Managerial Economics (Prerequisites: BUS 5213 or equivalent) 3
FIN 6160 Managerial Finance (Prerequisites: BUS 5210 and BUS 5211 or equivalent) 3
MGT 6170 Operations Management (Prerequisites: BUS 5214 or equivalent) 3
HRM 6180 Human Resource Management 3
BUS 6190 Strategic Management Capstone 3

All Prerequisite Courses are one unit each. These courses may be waived if completed at the undergraduate level with a grade of a “B” or higher.

Course No. Title Credit Hours
ACC 1202 Principles of Accouting 3
ECO 2501 Principles of Microeconomics 3
FIN 4310 Financial Management 3

Education Costs

  • Tuition per Unit: $585
  • Tuition per 3 Unit Course: $1,755
  • Total Program Tuition: $22,815 (39 units)

MBA Degree Capstone

CMU’s Business Strategy Capstone BUS 6190 is designed to teach strategic planning and decision making in order to craft a corporate strategy. Students will learn how to develop mission statements, and assess both the external and internal environments in order to determine organizational strengths and weaknesses for entrepreneurial ventures, businesses of all sizes, and not-for-profit organizations.

CMU offers all prerequisite courses in an accelerated manner. Students that don’t have the undergraduate background in accounting, finance, marketing, economics, and management, may be required to take prerequisite courses in preparation for the corresponding core course. Contact admissions for details about accelerated prerequisite courses.

The MBA at CMU requires a total of 13 courses, equivalent to 39 units.

Graduates of the MBA program should be able to:

MBA PLO #1:  Demonstrate comprehensive knowledge of theories and concepts of business administration.

MBA PLO #1A: Demonstrate comprehensive knowledge of theories and concepts:  covered in the general core subject matters.

MBA PLO: #1B: Demonstrate comprehensive knowledge of theories and concepts:  covered in concentration areas with work related applications of business administration.

MBA PLO #2:   Perform a factual and application oriented literature review applying critical thinking and problem-solving techniques to understand various possible outcomes.

MBA PLO #3:  Demonstrate both oral and written communication skills in a business and academic manner.

MBA PLO #4:  Develop, analyze and implement an operational strategic plan based on solid organized data with a business application.

GAINFUL EMPLOYMENT STATISTICS

In compliance with the Higher Education Act of 1965 (HEA) and the Student Assistance General Provisions CMU has published these statistics showing how the University prepares students for gainful employment in a recognized occupation. View the statistics for our Master of Business Administration degree programs and their five areas of concentration.

Want to talk to an Admissions Advisor?

Call  (858) 653-3000 or Complete the Online Form

Call Now