Bachelor of Science in Business Administration – Marketing


Bachelor of Science in Business Administration: Marketing

MKT 4001: Marketing Research (Prerequisites: MKT 1201 or equivalent) (3 credits hours)

The course explores the structure and functions of capital markets, the saving investment process and financial intermediaries, supply and demand for loans, and the level and structure of interest rates.Particular attention will be paid to the embedded risks in specific financial markets and institutions, and the appropriate role of regulation and public policy.

MKT 4002: Marketing Communications (Prerequisites: MKT 1201 or equivalent) (3 credit hours)

This course focuses on the financial analysis and valuation of publicly traded equity securities.Introduces tools and techniques including business and financial analysis, preparation of pro forma financial statements, estimation of free cash flows and application of valuation models.

MKT 4003: Marketing Strategy (Prerequisites: MKT 1201 or equivalent) (3 credit hours)

This course will focus on the use and pricing of forwards and futures, swaps and options. This knowledge can be used to weigh risks associated with changes in interest and exchange rates, stock and commodity prices and inflation.Also, covers no-arbitrage pricing strategies for forward contracts, and the binomial and Black-Scholes option pricing models.

MKT 4301: Consumer Behavior (Prerequisites: MKT 1201 or equivalent) (3 credit hours)

This course will equip the student with an appreciation of the idiosyncrasies involved in the planning and implementation of marketing, cultural differences, country attractiveness, licensing, and mix marketing strategies.Assists in the development of market assessment at the international level, and problem-solving skills related to topics of global business.

MKT 4005: Principles of Electronic Marketing (Prerequisites: MKT 1201 or equivalent) (3 credit hours)

Explores standard financial models in the areas of corporate finance, financial statement simulation, security valuation, cost of capital, time value of money, portfolio theory and insurance, capital budgeting, duration and immunization.

BUS 4001: Business Administration Career Practical Training (3 credit hours)

This course is an elective externship course.


Required General Education Courses

Course No. Title Credit Hours
ENG 1010 English Composition I 3
ENG 2010 English Composition II (Prerequisite: ENG 1010 or equivalent) 3
MTH 1150 Algebra 3
HIS 1010 American History 3
PS 1010 American Government 3
PSY 1010 General Psychology 3
SOC 1010 Introduction to Sociology 3
HUM 1010 Introduction to Humanities 3
ART 1010 Art History 3
LIT 3010 American Literature 3
PHL 3010 Critical Thinking 3
BIO 1020 Environmental Science 3

Required Business Core Courses

Course No. Title Credit Hours
BUS 1010 Business Communications 3
BUS 1015 Computer Essentials: Digital & Virtual Environment 3
MKT 1201 Principles of Marketing 3
ACC 1202 Principles of Accounting I (Prerequisite: Basic College Math, BUS 1150 or equivalent) 3
MGT 1602 Principles of Management 3
ACC 2302 Principles of Accounting II (Prerequisites: ACC 1202 or equivalent) 3
MIS 2351 Management Information Systems (Prerequisite: BUS 1015 or equivalent) 3
BUS 2951 Principles of Business 3
BUS 3151 Business Statistics 3
BUS 3210 Principles of Business Law 3
BUS 3331 E-Commerce 3
ECO 2401 Principles of Macroeconomics (Prerequisite: MTH 1150 or equivalent) 3
ECO 2501 ECO 2501 Principles of Microeconomics (Prerequisites: MTH 1150 or equivalent) 3
LED 3665 Leadership 3
FIN 4310 Financial Management (Prerequisite: Basic College Math, MTH 1150, ACC 1202 or equivalent) 3
ORG 4451 Organizational Theory and Behavior 3
BUS 4751 Business Ethics 3
MGT 4851 Operations Management 3

Choose Three General Elective Courses

Course No. Title Credit Hours
SPM 4101-08 *Sports Participation 1-8
BUS 4001 Business Administration Career Practical Training 3
BUS 4002 Business Administration Career Practical Training (Extension) 1-3

Education Costs

  • Tuition per Unit: $406
  • Tuition per 3 Unit Course: $1,218
  • Total Program Tuition: $48,720 (120 units)

Graduates of the BSBA program should be able to:

BSBA PLO #1:  Formulate advanced knowledge of business related topics through the composition of assignments that incorporate practical application of concepts.

BSBA PLO #2:  Compose assignments that demonstrate an understanding of electronic scholarly resources through a synthesis of business related topics.

BSBA PLO #3: Assess business resource requirements and processes through evidence based decision making.

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