As we’re now officially entrenched in the digital age, more businesses are turning to online business models for their day-to-day operations. One Orange County based company that has done this brilliantly (and innovatively, of course) is ePropertySites.com. They are a property owner’s dream by creating completely customizable websites for each property you own and want to sell. But more than that, they create both automatic/customized and high-definition panoramic virtual tours to let possible buyers see everything they need (and get hooked) before even visiting the property.
Founded in 2007 in the middle of the housing crisis, this was definitely a bit of a gamble because, well, it wasn’t the most ideal time to sell a property. However, because of their innovative and all-encompassing real estate software, people caught on to how they really do solve all of their property marketing responsibilities. I mean, they even create a Facebook listing widget and analytics of website traffic for each property as well. Seriously; they do everything.
In 2007 when they first started their business operations, they had 2 employees and earned $141,855 annual revenue according to Inc.com. However, as they began to expand their software and services and market themselves in the real estate industry, their business exploded. In 2010 – just three years later – they earned $3.3 million annual revenue, a 2219 % 3-year growth, and added 12 new employees to their team. If that’s not impressive, I’m not sure what is.
So as everything continues to be integrated more and more into the online cloud (kind of like our online MBA programs), that leaves the door open for more innovative business concepts like ePropertySites.com to benefit. They have a great business model and are very deserving of our CalMU Small Business Spotlight.