California Miramar University

DISCOVER EVERYDAY GLAM WITH AN EDGE

California Miramar University, School of Business and Management, enjoys celebrating successful women who start their own businesses. Whitney Stern was inspired to become a jewelry designer while living in South America, skillfully learning to weave metals and mold organic materials through the craftsmanship of indigenous women. Whitney Stern Jewelry Design works with design teams and artisans all across Asia and Latin America and promotes authentic and transparent business practices while giving back to world communities.

Whitney Stern’s contemporary and symbolic jewelry collections offer a soft, airy feel worn by beautiful women for everyday use. Her pieces are versatile, glamorous and edgy, celebrating all women and their potential. WS jewelry is made from ethically sourced metals and the finest quality materials.

Whitney’s vision is to create meaningful, globally minded, and unique products that help empower women to dream big and spread their light. CMU invites you to meet the designer in person December 8 at Nordstrom Fashion Valley and celebrate women in business!

Fine Jewelry Trunk Show
Saturday December 8, 2012
Fashion Valley, California
6997 Friars Road
San Diego, CA 92108
(619) 295-4441
Fine Jewelry Floor, 11-6 PM

Shop Whitney Stern @ Nordstrom

The city of San Diego has always been known as a veritable safe haven for small businesses, tucked securely away from the economic oppression that befalls other parts of California and, obviously, the entire nation. The inviting local laws play no small part in this and consequentially help extend the reach of these businesses even while sheltering them from the economy.

Continuing the trend from the past few years – when San Diego County tech startups climbed from 284 in 2008 to 319 just a year later – the outlook for 2012-2013 looks very positive. Because of the record of successes regarding startup launches in basically all industries, San Diego has been earmarked as a top-ten city for job growth for the next two decades! A few prominent reasons why San Diego continues to be so dominant in the tech area are:

• Over 33% of businesses are owned by women.

• San Diego’s lack of a city income or utility tax, and a very low business tax, contributes greatly to its attractiveness as a start-up site for new businesses.

• Over 8% of all private Biotech firms, and 10% of publicly traded Biotech companies are located right in San Diego. These also happen to be the fastest growing industries because of all the economic benefits to entrepreneurs and small businesses, which are the backbone of the entire US economy.

• San Diego has more college graduates as a ratio to non-graduates than any other city in all of California, making for a healthy pool of applicants for the plethora of burgeoning businesses.

• Hundreds of San Diego start-ups are multinational.




Upcoming events in the startup community in San Diego include: an MIT Enterprise Forum, sponsored by Deal Current CEO Jimmy Hendricks, who will be available to answer any and all questions; and the AT&T Mobile Hackathon, which is being held in support of the San Diego City’s apps challenge. It’s a small wonder that San Diego is the place to be for successful start-ups, and is a prime business location for small, medium and large businesses in all industries.

Globalization has really made the world a smaller place, and shapes the way we do business today. We talk about it everyday and it is continually woven into our social fabric. Popular TV shows like Outsourced, the large increase of college students studying abroad and companies going global all point to the fact that the world’s market is becoming more unified everyday.

Transcript of the video lecture:

Globalization is really about interdependency of transportation, distribution, communication, and economic networks that are globally defined. Global corporations are actually now beginning to replace multinational corporations as international competitors. They often offer standardized products to markets globally that have pretty much similar taste at reduced cost. It is really about mass customization.

When we are looking at global strategies and managing diverse workplaces, we are looking at having to have managers develop only ways from which they think and act in these managerial skills.

Many business people miss out on the opportunity to sell other business. Here’s a short video clip on “Selling Business-to-Business” from MKT 6120: Marketing Management. Find out how to avoid this pitfall. This course provides a strategic framework for organizational marketing decisions. From this managerial perspective, the student will explore the marketing process, concepts and customer-focused processes. The course also analyzes marketing tools to understand their importance to managers. These tools include the incorporation of market research, competitor analysis and consumer analysis.

It’s taught by Dr. Tim Becker. Dr. Becker holds a B.A. in German from Luther College, an M.B.A. from University of North Texas and a D.B.A. from United States International University. His research interests and teaching specialization include marketing and global management.

Stay tuned for next week’s MBA Mondays video lecture: “Corporate Social Responsibility” from MGT 6190: Strategic Marketing Capstone.

Transcript of the Video Lecture from MGT 6120: Marketing Management

Let’s take a look at businesses. Business-to-business. You know what, this is a great opportunity. Most people think about selling and producing products to consumers. Well that’s a good market and, you know, the consumers actually in the United States drive about 70% of the economic value of the economy. But ultimately, if you really want to look for opportunities in the future, let us try to figure out how you can get into and service what’s called the B-to-B, the B number 2 B, world. Business-to-business, there’s tremendous opportunities there. And what you want to take a look at is, whose businesses?

Businesses are companies that you are involved in yourself or it could be big companies, small companies. It could be the government that’s considered a business, or falls into this category. Same thing with institutions. Maybe you are dealing with schools, hospitals and so on. So what are they buying or selling? So what does a hospital sell to another business or what products or services do you maybe want to sell to a hospital? Obviously if you are 3M, you are selling tapes, and bandages and the like to hospital chains. That’s a business-to-business purchase. If you are into computers, or projectors for example, you may be selling that from a company over to another company.

Big difference, and a few of the things you want to take a look at here are businesses that are buying products from another business; they are looking for several things. They are looking for high quality and also good service. Price isn’t the number one thing; they are looking to see out of this product or service, are they getting the results that they’re looking for?