California Miramar University

DISCOVER EVERYDAY GLAM WITH AN EDGE

California Miramar University, School of Business and Management, enjoys celebrating successful women who start their own businesses. Whitney Stern was inspired to become a jewelry designer while living in South America, skillfully learning to weave metals and mold organic materials through the craftsmanship of indigenous women. Whitney Stern Jewelry Design works with design teams and artisans all across Asia and Latin America and promotes authentic and transparent business practices while giving back to world communities.

Whitney Stern’s contemporary and symbolic jewelry collections offer a soft, airy feel worn by beautiful women for everyday use. Her pieces are versatile, glamorous and edgy, celebrating all women and their potential. WS jewelry is made from ethically sourced metals and the finest quality materials.

Whitney’s vision is to create meaningful, globally minded, and unique products that help empower women to dream big and spread their light. CMU invites you to meet the designer in person December 8 at Nordstrom Fashion Valley and celebrate women in business!

Fine Jewelry Trunk Show
Saturday December 8, 2012
Fashion Valley, California
6997 Friars Road
San Diego, CA 92108
(619) 295-4441
Fine Jewelry Floor, 11-6 PM

Shop Whitney Stern @ Nordstrom

Business professionals who earn an MBA are often amazed at the lucrative opportunities open to them. Both classroom and online MBA programs have gained significant popularity, and graduates gain noticeable credibility in the business world. One of the main advantages of this credential is its flexibility. Professionals with an MBA are able to tailor their skill sets to a variety of industries. Despite the lure of the highest-paying job offer, the most successful graduates are those who enter fields that interest them the most, realizing that passion is something money can’t buy.

Graduates of accredited online MBA programs usually complete their degrees while working full time in their fields of choice. This situation can be advantageous because they already bring in a foundation of experience. Some MBA students find that their true passions are in a different career area than they originally thought. Making a switch to this new field is potentially one of the best decisions because it leads to working with much more productivity and motivation.

People who are excited and passionate about their particular fields look forward to beginning their work each day. They feel they have an opportunity and not an obligation to perform their best and to keep learning. An employee with this much dedication is a valuable asset for any business owner. Traditional or online business degree recipients can also move quickly through the ranks of management and serve as a mentor for other employees down the road.

Enthusiasm and passion can also be very beneficial for MBA graduates who are aspiring entrepreneurs. Starting a company from the ground up normally involves hard work, long hours and at least a few setbacks. According to the Bureau of Labor Statistics, new businesses are a key factors in economic growth. Educated entrepreneurs who follow their hearts enjoy these challenges and view initial failures as learning opportunities rather than negative results.

Entering a career field for enjoyment rather than for purely the money is one of the most intelligent moves for MBA recipients. It is what we spend most of our lives doing after all. This vested interest in the industry of choice is a definite strength to be exploited. One of these advanced degree programs can teach MBA candidates the technicalities, but it is up to each individual to bring the passion and enthusiasm that will propel them to success in their careers.

The freedom of choice; one of the great things about living in a free and open society. It allows us to wear what we want, express ourselves how we want and essentially pursue our dreams (whatever those may be). In the business world, though, free choice is a whole different ballgame.

It means that, from a business standpoint, we need to figure out exactly what we want and then create a framework for how to accomplish that. With so many brands selling very similar products and services, you need to make yourself stand out from the pack by being unique. ‘Distinctive Competence’ means not only building a unique business; it’s building a business that is distinct from your competitors so people recognize you and have a reason to become your customer rather than your competitors.

Transcript of the Lesson

One of the key things that we’ll emphasize is what we call is ‘Distinctive Competence’. What that basically means is how are you different from anybody else, because for strategic success and competitive success you have to draw that difference between you and any other competitors. Otherwise what is it that would make somebody buy from your competitor rather than you? Those distinctions are usually based on three or four major elements, which we’ll talk about.

And those elements come down to: Cost, Quality, Delivery, or what we call ‘response time’, and Flexibility. Each of those is very important as you develop a strategy to identify and analyze how they play into the particular market and industry that you’re trying to participate in.

Video Transcription by GMR Transcription

This week’s instalment is all about what runs our lives in the 21st Century: technology. We are surrounded by it and cannot survive as a society without it. As technology continues to evolve, so does its use and importance within companies’ organizational framework and internal communications. Businesses today can’t compete without a running website, and as smart phones proliferate, they will have to become “mobile friendly”. People predicted flying cars by 2000, which was obviously not true, but it’s very interesting to think where will be in 10 years. What will be happening in 2021?

This course is taught by Richard Swafford, M.B.A. He has garnered extensive knowledge and experience in online education, receiving his Bachelors of Information Systems, M.I.S./M, MaEd/AEDL, M.C./MFT. and M.B.A. all from the University of Phoenix. Richard’s specialization in technology makes this course packed with information very important to today’s business world.

Transcript of the Lesson

So, all of us are aware of how technology has impacted us on an everyday basis just in our personal lives. The use of cell phones, the use of other kinds of technology, even bank ATM machines for example, are examples of technology that have impacted our everyday lives.And it is interesting to consider how much of our everyday activities are directly impacted by some form of technology.

From an organizational perspective as we talked about in lesson one, the role of IT within the organization has dramatically grown and developed over the years to the point, now many organizations would struggle a great deal to sustain their business without some form of technology.

So from that perspective, technology continues to advance and continues to grow and really the end, at this point, is still not necessarily foreseeable. So from that perspective, understanding that the planning and developing of technology systems really is a two to three years process at most, given the changes that occur in technology on a routine basis.