As part of our accredited online MBA programs, we have teamed up with Internet Marketing super strategist Dan Hollings and offer Mobile Marketing courses based on his webinars. A highly sought after marketing consultant, Dan’s extensive knowledge and expertise in helping businesses transition online has helped us develop this new social media course and truly encapsulates our quest to be one of the most innovative and diverse online business schools around.
In this video, Mr. Hollings explains the steps you need to go through before building your mobile website. Very important for all types of businesses – especially as research shows that more people will be accessing the Internet from mobile devices than desktops by the end of this year – he recognizes that not everyone is the most technologically savvy and gives advice that even people with little familiarity can easily digest.
We’re very excited and honored to be collaborating with someone as remarkable as Dan Hollings and know that this encapsulates just how beneficial our online business degree is.
Transcript of the Video
Okay, let’s build your mobile site. How exciting! You’re going to love this. This is an stuff; it’s kind of fun, too. There’s a couple of things that we need to do before we built our site, and it’s this pre-site building phase that’s going to make it really easy for you to built your site.
The worst thing that you can do in building a website – and this really applies whether it’s Internet or mobile – but the worst thing that you can do is just jump into a builder and let the builder guide you. Because every time it asks for something you go, “Oh My God” ‘cause it’ll say, you know, write a paragraph about yourself; what’s your address?; what’s your product?; you can put a picture here – and you’re thinking, “Oh God I got to go get Dan.” It’s just like, it just drives you nuts.
If you prepare upfront the material that you will enter into your builder, then the building process goes like a snap, it’s really cool and fun, and it won’t take you but about a half hour to get this thing up and running.
Here’s what you need to do in order to built a mobile site that’s going to be of interest to a person that’s on the go. You have to determine what are your mobile magnets. What are the things that would attract a person, cause them to want to go to your mobile page or your mobile site. You’ve got to figure that part out. If you don’t have something that’s of interest to that mobile person, there isn’t a reason to build a site. You just got to figure that part out first.
Mobile coupons are hugely popular, hugely popular. So that’s a real easy thing to do. In other words you’re thinking, “Well nothing I do, Dan, is mobile. I mean like, I’m a landscaper.” Well actually there’s a ton of things that landscapers could do that would interest their customers on the mobile phone, but at the top of the list is going to be a mobile coupon. In other words: opt in to our list and we’ll give you a discount on our service or a discount on our product and you don’t have to go do anything special; it’s not like you have to actually make a coupon or get a designer or go to a coupon site. Really all you do is you send them a text message that says’ Show us this text messaging and get 10% of your next, you know, whatever’.
Video Transcription by GMR Transcription