One of the new certification courses we’re offering through the California Miramar University Extension program is ‘Zero Cost Marketing Secrets’, and we couldn’t be more excited about it. Taught by renowned Internet and mobile marketing Dan Hollings, the courses and designation programs focus on mobile, Internet and social marketing, and are in a similar format as our online MBA programs.
Here’s the breakdown of the program:
- Students will learn how to completely overhaul their business’ marketing strategies and be able to use the ‘Zero Cost Marketing Secrets’ to cost-effectively push their business to new heights. (And yes, ‘Zero Cost’ really does mean ZERO cost!)
- Material will cover myriad essential marketing topics and strategies, including but not limited to: transforming, creating and reinventing, marketing strategies; cutting down on marketing costs; solving the daily problems every marketing professional faces everyday; new ideas and concepts presented by Dan Hollings himself; and the ins and outs of marketing in the mobile, Internet and social arenas.
- Students will work directly with a California Miramar University marketing coach either one-on-one or in small interactive groups (maximum 7 people) on the strategies and marketing formulas covered by Mr. Hollings, meeting twice each month. Marketing coaches will help students dissect the course material, interpret it and apply it towards businesses for a complete hands-on learning experience.
After completing the CalMU Extension – Zero Cost Marketing Secrets program, graduates will receive Certification in the subject and have the knowledge and tools to create an engaging and successful marketing campaign, both of which are very attractive to potential employers. Needless to say, we’re very excited to be offering this and know that it is going to pave the path for the marketing leaders of tomorrow.
To give you a little preview of who Dan Hollings is and what the format of the training program is, here is a video snippet from Dan Hollings on the importance of mobile marketing.
The ‘Zero Cost Marketing Secrets’ training program joins our other CalMU Extension certification programs, including Mobile Marketing, Real Estate, Film & Television, Spanish for English Speakers and English for Spanish Speakers, Internet Prophets and a Transcription Certification course.
Transcript of the Lesson
The very first thing, I’m gonna cover three success secrets, and I covered some of these – actually, let’s see, my slides are going nutty here. Okay, here we go. I covered some of these in some of my free presentations but not all of them and I just wanna run through them quick ‘cause they are so important.
You’ve got to make a commitment starting today that you’re not going to do campaigns anymore, you won’t do any strategies, you won’t take on consulting jobs without thinking about mobile as just a necessary part of it. It’s not optional; it’s not something that you might do here or there and maybe sometimes. You just do it on every one. It’s as important as any other part of a campaign that you, you know, might do, okay? You wouldn’t go design business cards and then leave out the part of taking it to the printer. It’s that important; you have to include it. So, everything that you do that’s associated with the campaign, try to make it mobile. And I’m going to show you all of those ways as we go forward here.
The second thing – and this is more important I think in mobile than it is in Internet marketing – that is you’ve got to think compelling all the time. And by compelling, it’s as if, though, if what you are offering to your customer isn’t compelling to them as they interact with your campaign in their mobile state – you know, wherever they’re at, you know, out and about – if it’s not compelling to them, in that situation, then it’s not going to work.
So really one part of your success in mobile is going to be figuring out how to make whatever it is you do, whatever it is you sell, make it compelling to a customer when he‘s on the go, when she’s on the go; that’s important. And so that’s going to require some thinking, you know, if you just take your product – I’ll give you some points in a moment – but you’ll take your product, you can say, ”Okay, if a person were mobile, what could I do, you know, related to my product to make them feel as if though I’m serving them something that needs to be on mobile, that they would want to get on mobile,” things of that nature. We’re going to go into detail on that later, but you’ve got to become compelling; that’s the trick to being successful in mobile.
On the Internet, you know, you can kind of throw anything out there and some things stick, some things don’t. On mobile, you’ve got to think it through and make sure you’re giving them what they want. When people walk into an ice cream store, what do they want? Ice cream! You can’t serve ‘em, you know, chili. That’s not what they’re in the mood for. When a person is on a mobile device, what do they want? Mobile content; mobile delivery of whatever they’ve bought; mobile stuff; stuff that will help them while they’re out and about, on the go.
The next thing has to do with value. You’ve got to give more value than you do in any other mode. You need to add so much value to whatever your target, you know, customer or audience wants that they literally will fall in love with you. And they’ll like you because you’re delivering to them what they want in the mobile environment that they love so much.
So you’re gonna have to think about things like really upswing your customer support, really thinking about, you know, how your product or your service can be of benefit to someone when they’re out there on the go; and if you do this, they will fall in love with you, they will love to receive your text messages. You’ll be sending less of them rather than more of them because you’ll just be effective with what you do, and they will share it with the other people.
Transcribed by GMR Transcription