It’s time to shine the CalMU Business Spotlight on another successful story, and this time it’s all about something all of us love: traveling and sports. San Diego’s Ludus Sports, founded in 2003 by former track and field legends Adam and Jessica Dailey. From right here in San Diego, Ludus Sports operates worldwide, offering tours and hospitality to epic sporting events around the world.
From the Olympics and World Cup to The Masters and Winter Games, the Ludus Sports team offers myriad packages catered to everyone’s interests so that you can focus on the teams or events you want to. They also have extensive local knowledge of the landscapes to ensure that their customers can enjoy the best overall experience with choice accommodation and hospitality.
Ludus Tours, their sister organization, transcends the sports world to offer cultural tours throughout the world. Keen on guzzling beer and devouring schnitzel in Germany for Oktoberfest? Want to run with the bulls in Spain (okay, maybe not literally)? How about soak up the vibrant Carnaval festival in Brazil? Well they’re the ones that will make it all happen and help you create unforgettable memories while you’re there.
That’s not why we chose to feature Ludus Sports in our Business Spotlight for the week, though. They are truly much more than just a travel and hospitality company. From 2007 to 2010, they achieved a 1253% increase in revenue, skyrocketing from $182,023 to $2.5 million. They were ranked by Inc. Magazine as 2011’s 2nd best travel company and 8th most successful business in all of San Diego.
And again, it’s not just about the astronomical increase in revenue and business that got them to that point. They have helped plan and organize events for corporate giants, including Nike, Clif, Burton, Budweiser, the National Hockey League Players’ Association, Fila and yes, even The Colbert Report. Their customers rave endlessly about their trips and experiences with Ludus, and it all boils down to one main reason: passion. They truly love their business and clients and that passion pervades all aspects of their business operations. Their team is highly qualified and very knowledgeable about the sporting and cultural events they attend, and through local knowledge, thorough research and a solid base of contacts across the globe, Ludus Sports and Ludus Travels have become a travel and hospitality powerhouse in the US.
As their website states, and I think this sums it up perfectly: “Want a cookie cutter program for your clients? Or do you want to hug our staff goodbye as we’re dropping you off at the airport at 5:30 in the morning?” I don’t know about you all, but I’m going with option #2 for sure!
Thank you Ludus Sports and Ludus Travels for being such an inspiration for business success and serving as a constant reminder that as long as you love and are really passionate about what you do, success will come naturally.