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Archive for January, 2012

Strategic Management: Three Circles Analysis Video Clip from MGT: 6190: Strategic Management Capstone

January 30th, 2012 No comments

Here’s Part 3 of our 3 part Strategic Management series, which focuses on the Three Circles Analysis. Last week was all about SWOT (Strengths, Weaknesses, Opportunities and Threats). This analysis takes a different business and strategically approach, though.

In the Three Circles Analysis, which fundamentally centers around what your target market (customers and prospects) want, what you have and what your competitors have. It’s all about getting down to what separates you from the competition, you’re ‘unique value proposition’. Once you analyze what resources are present and what ones are available and look at that through the customer lens, you can determine what your next move should be.

The course is taught by Sherri Petro, M.B.A. Ms. Petro is the President of VPI Strategies, a San Diego based marketing consulting firm, where she focuses on research, strategy and communications. Her mission is to assist organizations in becoming more sustainable by breaking down barriers, creating understanding and making connections. Ms. Petro is a nationally renowned expert on generational motivation and its impacts in the workplace. Ms. Petro is an Adjunct Professor at California Miramar University and a 2010 Outstanding Professor of the Year award recipient.

Transcript of the Lesson

There’s also the Three Circles Analysis. And this is comparing the customer’s needs to what you have to offer and comparing it to competitive offerings. Simply, it’s what they need, we have and the other guys have.

It’s a matching model. You can see where you have points of difference, where you have things in common, and where the points of difference are for your competitors to keep into consideration when you develop that strategy.

Another internal analysis technique is a resource-based view. It’s all about what makes us unique. When you hear about organizations talking,“what is our unique selling proposition?” – something we use in marketing more than anything. It’s a method of analyzing and identifying the strategic advantages that we have based on tangibles and intangibles. The premise is that there’s a bundle of resources that each organization has and we need to take it apart and understand how the customer views it.

There’s three basic resources. The stuff you see on the balance sheet, tangible assets. The intangibles, one of the most, the intangible that is getting the most play right now is about brand management, another is company reputation – the morale of the company, the technical knowledge – the things that aren’t necessarily on the balance sheet but hold a lot of value. So the other of the three basic resources is organizational capabilities- what are the skills of the organization?Tangibles, intangibles, organizational capabilities.

That’s great, but what actually makes a resource valuable? There’s four guidelines. Is it critical? Is it scarce? Does it help you contribute to profitability? And is it durable? Or in our world we’re starting to say sustainable. Is your resource critical to fulfilling the customer’s needs? Is it scarce or can someone come in and swoop it away? Does it contribute to profitability? Does it contribute to sustainability?

Let’s talk about scarcity for a minute. What does it mean? Is it in short supply? Somebody might be able to substitute or imitate it? But there are a few ways that you can create something that cannot be imitated. It’s called isolating mechanisms. Physically unique resources.“Path-dependent” resources. This is where another firm would have to take a lot of things in to try to make it happen. Then you got casual ambiguity – it’s like the competitor going,“I can’t figure out what’s in this mystery box”. Perhaps we’re talking about the Coca-Cola secret formula there. Then you got economic deterrent – it’s just going to cost too much money to go into that market.

Video Transcription by GMR Transcription

Top 5 Things YOU Should Be Doing in San Diego This Weekend

January 27th, 2012 No comments

Hey Winter… Summer called, it wants its heat back! I know I know… California = endless summer which = joy, love aaaaand a higher cost of living (just saying). But people flock to Southern California for vacation every year because of how gorgeous and laid-back it is, and San Diego fully encompasses this.

While there are so many fun things to do, people to meet and places to visit, here are 5 that can really make your weekend a memorable one (and let you show it off to all your friends on Facebook!!).

And please if you have any additions please let us know. There are SO many great things to do in San Diego – it’s hard to fit it in just one list!

It’s time for a Harbor Cruise!

Get a tour of San Diego Bay while enjoying both a beautiful sunset and the company of some close friends and family. It might seem simple, but getting a view of the coastline from the ocean really inspires a different type of appreciation for the beautiful city of San Diego. Plus now through mid-April you can opt for a whale watching experience and chase down some of the sea’s largest mammals. It also doesn’t hurt that all cruises start and finish in downtown, setting up a perfect segue into a beautiful stroll through the city and dinner out at a new restaurant.

Mission: Beach

I mean this in two ways. First and most obviously, San Diego has some of the most beautiful beaches in the world. Heading to the beach is a great way to relax, unwind and enjoy the natural phenomenon that is San Diego’s coast.

Second, Mission Beach is a great place to go. Not only is it full of life and very eclectic (to say the least); you also have countless delicious restaurants and Belmont Park. Hop on the wooden roller coaster, grab some cotton candy and hit the arcades; but no matter what happens, Mission Beach always brings a fun time.

Cabrillo National Monument

Okay this is where our Facebook savvy friends are really going to want to go. Sitting at the top of the Point Loma cliffs and overlooking the entire San Diego downtown skyline, it is the perfect place to go snap some photos, have a picnic or just hang out with some friends. There is also a great museum and the Old Point Loma Lighthouse that really complete the visit to the monument.

Stroll Through Balboa Park
Balboa Park contains many different museums and attractions, but the sheer majestic architecture of the buildings speaks for itself. It is a very large urban park that offers a glimpse into San Diego’s past and will leave you awe-struck at how fascinating history really is. Overall this is a really nice way to spend a day outside while really exercising yourmental muscles and learning something new.

Study for your on-campus, hybrid or online MBA programs

Okay I’m partially kidding… studying is great and rewarding, but let’s get back to San Diego.

Kick Your Feet Up and Relax in La Jolla

With its charming town, amazing restaurants and jaw-dropping views, La Jolla really lives up to its name (La Jolla means “the jewel” in Spanish). Rent a kayak and hit the ocean, bring your beach cruiser and ride around the town or simply put on a comfortable pair of walking shoes and hit one of San Diego’s best shopping areas. Heading to La Jolla is one of my favorite ways to spend a relaxing Sunday afternoon.

Again these are only 5 activities but they can really shape your weekend into a memorable one. What are your thoughts? What do you think should be added to this list? Please comment and share your information – we’re always looking to try new things! 

Tweet Tweet

January 25th, 2012 No comments

Alright it’s time for the BIG question of 2012… Are you on Twitter?? Forget business projections. Forget economic trends. Forget the presidential election. Twitter is gaining a stronghold in all aspects of our daily lives, pervasive in areas we don’t even realize. Okay maybe I’m being a little dramatic, but I am trying to stress a point. For businesses and self-branding alike, Twitter is an easy and fun way to spread knowledge and information to your Followers (yeah kind of weird, I know) and really create an online community.

In today’s search engine driven world (what are the Yellow Pages again??), search engine optimization has become an integral part to businesses of all shapes and sizes. Tweeting is fast and easy, something that everyone loves because it means quick consumption and not a lot of time investment. And with so many distractions and random information floating around the Internet, 140 characters is exactly what has made Twitter such a social powerhouse. There are currently over 250 million Tweets every day, up from 100 million at the beginning of 2011. If that isn’t enough proof of Twitter’s growing command of the social networking scene, I don’t know what is.

One of my favorite things on Twitter are #hashtags. Not going to lie… at first I was not a fan AT ALL. But for categorizing information it’s absolutely brilliant; a simple way to spread your information to even more people and inspire more people to Follow you (yeah, still kind of weird). For online MBA students, looking up #hashtags relevant to course subjects and points of interest lead to a lot of new and exciting educational information. It’s also great for having live conversations. Yesterday during President Obama’s State of the Union address, White House officials answered questions live for people using the #SOTU and #WHChat hashtags. What a great way to interact and engage with your target market.

Hashtags are also great for that “thinly veiled” sarcasm we all eat up. A recent Tweet I made on my personal account was “KFC > gym > McDonalds #logic”. Small but it’s so fun to #hashtag your inner monologues and creatively intertwine them into your Tweets. And it’s also a great way to gain respect and make brands human.

From sharing links and interesting news stories to #hashtagging and sending off quick thoughts, Twitter has grown into THE social network for 2012. So even if you’re against it and think it’s a little ridiculous, rethink it. I used to think like that but I’ve definitely come around and now even speak in #hashtags. (Trust me, my friends are not happy about it.)

Strategic Management: Value Chain Analysis (VCA) Video Clip from

January 23rd, 2012 Comments off

This is the last MBA Mondays video clip from the Strategic Management series, centering on Value Chain Analysis (VCA). This is all breaking the business down and analyzing which of the parts are successfully keeping customers satisfied and bringing in prospects. You are looking at every aspect of the business and determining what factors get the product from the point of manufacture to the point of sale, and why these factors are effective in making people repeat customers.

The course is taught by Sherri Petro, M.B.A. Ms. Petro is the President of VPI Strategies, a San Diego based marketing consulting firm, where she focuses on research, strategy and communications. Her mission is to assist organizations in becoming more sustainable by breaking down barriers, creating understanding and making connections. Ms. Petro is a nationally renowned expert on generational motivation and its impacts in the workplace. Ms. Petro is an Adjunct Professor at California Miramar University and a 2010 Outstanding Professor of the Year award recipient.

Transcript of the Lesson

But now lets move to Value Chain Analysis. Lastly this is about taking the entire business apart. It’s looking at each function and seeing how it contributes to good products and satisfied customers. It attempts to understand how the customer value is created and it takes very much of a process point of view.

So when you take a look at the Value Chain, you are defining all of your activities, allocating costs along the continuum; what contributes to getting that product out the door? Now one of the tougher things about this is it’s better than Cost Accounting, but it takes a lot of time.

Traditional Cost Accounting is what I would call all about the nouns, supplies, the wages, benefits; and activity based Cost Accounting, which contributes to the Value Chain, is all about the verbs: reducing this, checking this. There’s some difficulties though.

Most systems aren’t set up to give you activity based cost breakdowns for your Value Chain Analysis. If you don’t have, it’s not easy, it takes time and you might not have the information. So if you do choose to go with Value Chain you have to make sure thatyou have the info in order to make the assessment. It maybe easier to do the SWOT analysis.

Video Transcription by GMR Transcription

The Industries Head Over Heels for MBA Graduates

January 20th, 2012 No comments

A Master’s of Business Administration, or MBA, is considered one of the best post-graduate degrees to obtain. Many see it as a valuable tool for learning advanced real-world business skills, as well as a way to earn more money. Depending on your chosen profession, though, the value of an MBA or online MBA varies.

Businesses know that a job candidate with an MBA has experience as well as upper-level skills. For some MBA candidates, their starting salary may be nearly double than that of a candidate with only an undergraduate degree. And while industries such as consulting and finance have typically sought out MBA graduates, more diversified employers are now looking for employees with higher education levels.

As the world’s needs change, so does the demand for MBAs. In the past, financial services and investment banking have been an MBA’s best options. Today, services in technology, energy, and health care have grown. They now need business leaders who can come up with cost-effective solutions. As a result, MBAs now have more room to explore interests beyond finance when using their degrees.

Some MBAs have higher degrees in law or medicine. In fact, some schools offer concurrent and online MBA programs that allow candidates to work on JDs and MBAs simultaneously. This can lead to a very lucrative career in corporate law.

While more employers value MBA degrees, salary levels still differ by industry. Consulting employees earn the highest median salary of MBA graduates, at $105,000. Industries close to consulting in earning potential include finance/accounting, technology, health care, and manufacturing. Nonprofit and government work is on the lower end, at around $70,000 as a median salary.

Remember that these are only averages, and that other factors can greatly affect your starting salary. Work experience and business contacts are huge, and are two great tools to have in your arsenal when applying for new jobs or trying to obtain a higher salary within your current company.

In addition, recognize that different industries offer varied growth opportunity. Careers in health care, for instance, may not lead to large growth, while a consulting career may lead to high-paying executive positions. Stock options and bonuses may also add to your earnings.

In the past few decades, the number of professionals earning their MBA has skyrocketed. However, in the long run, getting an MBA can prove crucial to your career and can be the difference between a five and six figure income.

The Pros and Cons of Online Education

January 18th, 2012 No comments

Online education is a growing trend that removes the need for students to meet face-to-face with teachers in a classroom setting. Classes may include traditional educational components, such as discussions and lectures, which are supplemented with videos and other virtual communication methods. The many variations of online education, including the growing number of online MBA programs, are one of the strong suits of this emerging method of teaching and learning.

Online classes are often self-directed, requiring students to have a strong work ethic and ability to budget their time wisely. Students requiring constant supervision may struggle to keep up with coursework and fall behind. Other online learners complain of a disconnect between classmates and instructors. Good communication skills are an essential component to online education and students without this skill may have trouble receiving the feedback they need from instructors.

Students that do have these traits will excel in their online education. Nontraditional students, once discouraged by the difficulty of scheduling traditional classes, will find plenty of opportunities to complete their education while working or taking care of their family. Online courses are not constricted by time or location and can easily be adapted to fit any schedule. Online students are also not limited by the availability of local schools. Programs that once could only be completed in a new city are available in the student’s own living room. Additionally, different types of programs can supplement one’s current career at their own leisure, like an online leadership degree, making it more than just a purely educational experience. This flexibility in scheduling and location gives students more educational options than ever before.

Online education also enables students to maintain their schedules and “go to class” when they want to. Professionals can keep their jobs, earn a salary and rise through the ranks of a company while still completing a graduate degree online. Who wants to go to night class after spending all day in an office anyway? Those with family or household duties can study for and complete their degrees online while still maintaining other responsibilities. The self-directed nature of online education gives students the ability to create their own schedules and study where they want, when they want.

The benefits of online learning have significantly changed the face of traditional education by offering students more options in terms of scheduling, location and program availability. No longer limited by the constraints of a traditional classroom, students can take charge of their education in ways that were not possible before..

Strategic Management SWOT Analysis – A Traditional Approach

January 16th, 2012 No comments

This is the first video of 3 we will be posting over the next few weeks from marketing guru Sherri Petro. This week is all about SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats. This analysis enables you to decide what type of strategy you want to employ for your business.

Once you take a step back and really analyze these four cornerstones of your business strategy, you can weigh all possibilities and consequences and then make an informed, sound decision.

The course is taught by Sherri Petro, M.B.A. Ms. Petro is the President of VPI Strategies, a San Diego based marketing consulting firm, where she focuses on research, strategy and communications. Her mission is to assist organizations in becoming more sustainable by breaking down barriers, creating understanding and making connections. Ms. Petro is a nationally renowned expert on generational motivation and its impacts in the workplace. Ms. Petro is an Adjunct Professor at California Miramar University and a 2010 Outstanding Professor of the Year award recipient.

Transcript of the Lesson

So what is SWOT analysis? It’s really the most traditional approach to taking a look at your organization. Strengths, Weaknesses, Opportunities and Threats, it’s a historical technique. What is a strength; what is a weakness; what is an opportunity; what’s a threat? A strength – internal; weakness – internal; opportunity, major favorable situation – external; and threat, major unfavorable situation – externally.

So remember when you’re thinking SWOT, SW: Strengths, Weaknesses – internal; Opportunities and Threats – external.

This one analysis allows you, once you take a look at the attributes, skills, pieces of your organization, to choose whether you want an aggressive strategy, a turn around strategy, a defensive strategy or a lets just get rid of it strategy. But there are some limitations of SWOT. It’s a moment in time. It does not talk about dynamism. And one of the things I’ve seen over the years of doing strategic planning is we pay attention to our strengths and not necessarily consider exactly what’s happening in the external environment. It would be what I would call hand or head in the sand strategic planning. We can over emphasize one part and not pay attention to another.

In some organizations we tend to get quite defensive. We’ll be looking at all of those weaknesses, not paying attention to the strengths, thinking that they are strengths, we can just keep them on the back burner instead of realizing that those strengths actually contributed so much to the organization and that you need to have a strategy to make sure those strengths don’t weaken. And another thing to consider, strength’s not necessarily a source of competitive advantage. A strength might not be something unique.

Transcribed by GMR Transcription

2012 San Diego Business Projections

January 13th, 2012 No comments

Last year saw San Diego pull out of its economic torpor. Tourism was up, as were payrolls; especially at the end of the year. What will 2012 bring? Here are some projections for San Diego in 2012:

The Chargers will find and solidify plans for their new home.

Year after year for the past several years, the Chargers have sought an upgrade to their playing field in order to please fans more. Unfortunately, although they have explored several options in Oceanside and Chula Vista, a final decision has yet to be made. For Chargers fans, there has been some disquietude as outside investors continue to pursue purchasing the Chargers in order to take them away from San Diego. Fortunately, 2012 will bring a final decision on the stadium; and whatever work is necessary will begin shortly thereafter.

The Navy will continue to try and repackage its downtown San Diego building project to meet everyone’s regulatory needs.

Sure it seems strange that the California Coastal commission would be the group that finally tells the Navy no, but consider this: A decade ago on the heels of watching the Pentagon be bombed by terrorists, the Navy floated the idea of putting its permanent headquarters in downtown San Diego, the largest tourist zone on the West Coast. It would seem that for security purposes alone, it was ill-advised. Turning the complex into a sort of Navy Disneyland to blend in with the tourists hasn’t met with success. Far better to take 9 holes out of one of the three full-length golf courses on neighboring Coronado, which are on-base, and build away.

Torrid Snapdragon sales will cause Qualcomm to expand as much as online MBA programs have in the past few years.

In a competitive market, Qualcomm has built another winner.

There will be calls in the US congress to revisit the BRAC or base closure process.

San Diego will need to begin the process to polish everything it has to keep everything open.

The Fundamentals of Distance Learning

January 11th, 2012 No comments

Distance learning is growing in popularity because of the many benefits that come with it. The fundamentals of distance learning include time management, affordability and a great degree. Distance learning has given working adults, stay at home parents and students the opportunity to pursue a degree without having to quit their jobs or leave their homes. Online programs put education right where it belongs: in the students’ hands.

An online education is usually more affordable than traditional, on-campus programs. Students also have the freedom to maintain a job and personal responsibilities and study where they want, when they want. Who wants to work all day and then drive to a campus and take night classes? Heading home after work, relaxing and studying at one’s own pace is definitely the most ideal situation for working professionals. On top of that, accredited online degrees are very reputed and are becoming more popular, as many employers give online degrees the same weight as on-campus ones. In the end, it’s the diploma that matters, not whether you went to a lecture hall or sat in front of a computer screen.

Why is distance learning great for getting an MBA?

A Master of Business Administration is one of the prevalent online degrees attainable. When a student earns a higher education degree such as a Master’s or Doctorate, they can expect more career opportunities. Usually a person with a Business Administrations degree already has a job but is looking for more ways to earn a higher salary or get a promotion.

An MBA online allows a person to keep their job and personal commitments while studying. A Master’s degree can be finished in two years, but the advantage of an online program is that it can be done in less time. There is also the opportunity to take longer if needed. There is no need to quit your job to attend day or night classes because everything is done online. An MBA through distance education puts the education in your hands. This means that you get to study at your own pace and get your degree when you want to.

Who benefits from distance learning with MBAs?

Many businesses are looking for people with work experience and higher education diplomas. A lot of people are getting their Bachelor’s degree, but not everyone is getting a Master’s, especially an MBA. International businesses can benefit from employees with MBAs, and of course, the employee sees countless benefits as well. Not only are MBA graduates’ starting salaries higher, but so are their average positions and opportunities to advance within businesses. Today’s global economic downturn has hurt the job market and consequently increased competition within the work force. When two professionals are vying for the same position and their only notable difference is their educational background, the person with the MBA is probably going to get the position over the person with only an undergraduate degree. MBA degrees have become invaluable assets in today’s business world and will only continue to grow in value as the world becomes more globalized.

Management Information System: Networking Technologies Video Lecture from MIS 6110: Management Information Systems

January 9th, 2012 No comments

Alright this week we’re going with a more technological lesson from MIS 6110: Management Information Systems. When starting your own business or trying to refresh/recreate the infrastructure of the business you work at, technology is one of the most important factors to consider. This is especially true for business in today’s globalized world. Check out the video and learn about different technological options available to businesses that can really mean the difference between enhanced productivity and time lost.

Transcript of the Lesson

So, from an infrastructure perspective, we have a variety of things to consider. When we talk about networking technologies, we really have – and again we are going to focus on this more in depth as we get into the classroom environment – but if you think about networking technologies, we really deal with a variety of different connectivity considerations. The first is a local connectivity consideration and that really relates to, ‘how do we interconnect within a geographically separated space, a geographically isolated space, those systems and those environments within that space?’ In this case, you’ll hear terms such as Local Area Network, LAN; you’ll hear terms such as 80211; or Wireless LAN, WLAN;you will hear terminology related to connectivity with Ethernet or fibre optics or some other specific kind of technology related to the local connectivity.

Infrastructure considerations in the local environment are extremely important. The reason for that is that the connectivity typically in the local environment extends not only from the individual machine, that the user might be using, but also back to the system components that allow access to those applications that provide business services, such as email or database access, etc.

We are going to talk more in depth about what the consideration is related to local area or LAN connectivity as well as some of the considerations related to wireless as we get into class. But it is important to understand that that is the first piece of this environment.

The second piece is the wide area network, where the connectivity outside of your local connectivity. And often times a wide area network, or WAN, is to find as connecting multiple LANs. That may or may not be the case in terms of modern technology but it is a common definition that makes sense moving forward.

So what is a WAN? Well, a WAN typically will utilise external services, such as point to point T1s, T3s, OCs – Optical Carriers, which we’ll talk about more in depth. They are typically leased or purchased from a carrier. Now this can change depending on the environment that you are in, in some cases a carrier will provide, what they call a dark fibre connection, for example, which is a dedicated service that’s leased to the organization that only that organization has access to. But for the most part and many other cases it is a shared leased service. For instance, the use of something like,Frame Realer and PLS. These types of environments are shared by multiple entities, managed and owned by the carrier and then the services are leased to the client.

So from a business perspective, its important to understand that there are multiple options as it relates to this kind of technology and this kind of connectivity and really the choice of connectivity depends to a large extent on what is the best alternative for the organization.

Video Transcription by GMR Transcription

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Let’s Talk About Online MBA Programs

January 6th, 2012 No comments

Let’s face it; the economy is still in a pretty bad state. The Occupy Wall Street movement has gone global, unemployment rates are still high, investments are down and people are more or less unhappy with the financial system. That said though, there is hope for those with MBA degrees.

Despite the tough financial times, MBA graduates are still highly sought after by all types of businesses. A growing number of graduates today are going a new direction and opting for an online MBA. Not only are they more affordable than going to a traditional business school, but they also put the educational experience in the students’ hands.

You can essentially make your own schedule, choosing to study when you want and really learn at your own pace. This holds many advantages, one being that we all excel in different areas and thus are more effective when we can go at our own pace.

Another advantage, and this is a big one, is work experience. If you are in one of the accredited online MBA programs in the education sphere you can have a job during the day and study for a little when you get home. This is great for résumés because employers want to see that you have work experience and that you have consistency in the positions that you’ve held. It also allows you to earn an income to support your family and yourself and pay off your school expenses, rather than taking out loans to pay for expensive grad school.

Online MBA degrees are booming in popularity right now, a major reason being that people are beginning to realize how advantageous they really are. And while some remain skeptical and think that online MBA degrees are not viewed as highly as MBA degrees earned from traditional on-campus programs, here’s something very important: most employers don’t see a difference. Unless you graduate from a top 10 MBA university, employers are just looking for "M.B.A." on your résumé and consistent work experience – exactly what online programs provide.

Which MBAs Do Employers Value the Most?

January 4th, 2012 Comments off

Diversity of MBA Programs
An MBA degree may be general or have a distinct concentration. Some of the areas that may be specifically emphasized include accounting, information systems, marketing and finance, all of which focus on different aspects of business and business administration, yet fall under the MBA umbrella. There are many different types of MBA programs out there; they key is to find which one best interests you.

Why an MBA Degree?
Graduates with an MBA degree can garner a very high initial salary, as well as a position that will start them high enough in the organization to assure their efforts will be noticed. The global economic downturn has created a very competitive job market, and those with MBA degrees are preferred over those without them. If two people are interviewing for the same position with more or less the same work experience, but one holds an MBA diploma, who do you think is going to get the job?

MBA Degrees Most Employers Want
If an employer is looking for a college or university that is highly rated, a graduate with an MBA from that college will appeal greatly to that employer. Recently, though, many employers have been looking for graduates from an MBA program that offers emphasis on project management. Project management is like running your own company, just scaled down a little. It will require a person to budget, manage costs, manage change, and manage time with an eye to a deadline. The ability to manage a project successfully will make you a very valuable employee, with the future certain to hold advancement, bonuses, and raises in salary.

Industries that Hire the Most MBA Graduates
The following are industries that hire the most MBA graduates, as reported in the Corporate Recruiters Survey 2011 by the Graduate Management Admission Council:

Consulting: 72%
Energy/Utilities: 64%
Finance/Accounting: 71%
Health Care/Pharmaceutical: 68%
High Technology: 62%
Manufacturing: 76%
Nonprofit or Government: 36%

Highest Paying Jobs for MBA Graduates
That report estimated that average annual starting salaries for new MBA hires in 2011 by industry were:

Consulting: $93,246
Energy/Utilities: $87,293
Finance/Accounting: $84,409
Health Care/Pharmaceutical: $88,405
High Technology: $88,938
Manufacturing: $85,015
Nonprofit/Government: $78,290

Starting annual salaries for MBA graduate hires has climbed from $72,459 in 2002 to $91,433 in 2011. The only decrease experienced was in 2005, and 2011 numbers have shot up from 2010, a very exciting development for the MBA world.

Best Media Salaries
An article from http://socialmediatoday.com/ reported that in 2009, males employed in social media earned an average of $86,644, which was up from 2008, while females averaged $75,624 (down from 2008 by about $1,500 annually). There is a lack of data concerning social media salaries, but the Forum One Network’s Online Community & Social Media Compensation survey helped clear up part of the mystery.

All in all, MBA degrees are proving more and more valuable in the business world. Not only are employers looking to hire MBA graduates, but starting and average salaries are also much higher. 2011 has seen a very positive increase in these numbers, so there is not telling how benefits will continue to improve for MBA holders.

Influence the Decision Maker: Why Understanding Consumer Behavior is Critical : Video Clip from MKT 6120: Marketing Management

January 2nd, 2012 No comments

Know your consumer. You may hear that phrase tossed around quite a bit, but it’s one of the most important things a business can do to go from start-up to successful enterprise. It means knowing how they think; how they behave; what they do in their spare time; what line of work they’re in; what they are truly passionate about. It means researching where they talk online and then going to those networks and interacting with them. It means not just casting a net over a large area and hoping to catch a few fish, but finding those spots where the fish are biting your bait and then reeling them in.

Business success lies in knowing the ins and outs of your target market and then going to them and engaging them in conversation. Become their friend and casually interact with them on a daily basis. People notice businesses that notice them, and the best way to do this is by talking on a human level, not from behind a company logo. Forget the 95.5% of the market; focus on the 0.05% (your target market) and entice them to try you out. Only then can really increase your bottom line and really enjoy the tides of success.

MKT 6120: Marketing Management is taught by Dr. Tim Becker. Dr. Becker holds a B.A. in German from Luther College, an M.B.A. from University of North Texas and a D.B.A. from United States International University. His research interests and teaching specialization include marketing and global management.

Transcript of the Lesson

So let’s take a look at consumer behavior. Alright, so when we’re talking about consumer behavior, it’s: how do they behave? And also the consumers, those are your buyers; that’s what you’re really looking for. Some people look at consumer behavior and just talk about the theories and some of the influences and things like that. But I like to look at it more actionable. As I said in my prior lectures, aside from teaching, I am in the business over at Total Recall Learning, and we actually do business to get purchases.

So I like to look at it this way. Two things with consumer behavior. We respond to it. So how are people buying or selling other products and how are they responding to advertisements and so on? But I also like to take a look at, I want to ‘cause’ behavior. Make it happen. So actually cause it, get them to behave in a way that they buy my products. So I have to know who am I going to go after, but also what’s going to influence them? What’s going to cause them to buy my products and not the customer? Because remember, they have the choice. You go to McDonalds, you go to Jack in the Box, or you go to Carl’s, and you have a choice there. And somehow those companies effectively cause behavior to go to their particular areas, their restaurants.

Again, why are we studying consumer behavior? Two things. To cause decisions in your consumers, but ultimately to help them make decisions. In the subsequent chapters we’re going to be getting into personal selling and sales promotion. But I want to just give you an overview that you are trying to get them to make a decision in your behalf. So if you can help them make decisions. Most people don’t like to make decisions. They don’t like to evaluate to make the choice, because remember: there are many different things they can do. So they don’t like making decisions, and a lot of times they’ll push it off on somebody else. So if you can become a decision maker, that’s going to be a real asset to you. You’re going to be able to use that to your advantage.

But some of the things that influence decisions of consumers, particularly you are dealing with, are things such as culture. That might be your religion; that might be your social economic background; some of the issues of the traditions of your social class – are you high income, moderate income or low income; and also being able to move amongst those. You also respond to reference groups and actually individual people or families, for example. So you may only do certain things because this is what your family has done forever. And also maybe because a certain sports star does some things, you may buy their products, whether or not shoes or uniforms, apparel and so on.

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